We Turned A Closet Into A Laundry Unit
Read Time 2 mins | Written by: Chris Lambert

A home can be beautifully maintained, well-located, and thoughtfully presented, yet one missing feature can sour potential buyers. In such cases, the success of the sale often depends on how the agent chooses to respond.
This case study looks at one such instance. D.C. area agent Piers Bocock was representing an end-unit townhome in a highly-sought after community in Silver Spring, Maryland. But it lacked a crucial feature: in-unit laundry. According to 2024 research from the National Association of Home Builders, reinforced by Kiplinger, 86% of buyers now rank a laundry room as essential.
Rather than treat that absence as a liability, or fight to convince people the community machines a short walk away were just as good, Piers identified a solution and partnered with Bluetape to bring it to life.
The story that follows is about more than a functional upgrade. It reflects the resourcefulness and professionalism required to meet modern buyer expectations, and the value of having the right partner when it matters most.
👉 [Read the full case study here]