For most buyers, in-unit laundry isn’t a luxury anymore — it’s a baseline expectation. According to the National Association of Home Builders and Kiplinger, 86% of buyers rank a dedicated laundry room as their #1 must-have feature.
But what is an listing agent to do when a property lacks laundry?
The High Stakes of Missing Laundry
A missing laundry room often shows up as a top buyer objection. Without it, homes risk:
Shrinking buyer pools — fewer showings and less competition
Weaker offers — buyers factor in the cost and hassle of adding laundry themselves
Deal friction — objections surface late in the process, forcing concessions or credits
In tight markets, even small objections can stall deals. In competitive markets, they can be the reason a home lingers unsold.
Case in Point: A Silver Spring Townhome
When DC-area agent Piers Bocock listed a three-bedroom end-unit townhome in Silver Spring, everything about the property stood out — except for one detail. There was no in-unit laundry, only a communal facility a short walk away.
Instead of accepting the drawback, Piers saw opportunity. A ground-floor closet could be reimagined as a laundry space. By partnering with Bluetape, he turned a common buyer hesitation into a feature that broadened appeal, strengthened pricing power, and reinforced his reputation for delivering concierge-level service.
As Piers puts it:
“Bluetape lets me maximize my time. My clients keep their flexibility, and I know the job will be done right, on schedule. It feels like having an extension of my team.”
The Bigger Lesson for Agents and Sellers
In-unit laundry isn’t just another box to check. It’s one of the clearest signals of buyer demand in today’s market. Agents who address the issue head-on — whether through upgrades, creative planning, or strategic partnerships — can transform listings, reduce objections, and protect deal value.
The Silver Spring case shows what’s possible: a simple but thoughtful fix turned a liability into leverage.
👉 Read the full case study to see the complete transformation and why solving laundry objections pays off in today’s market.
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